Did you know that, behind Google, YouTube is now the world’s biggest search engine, with a phenomenal 3.5 billion queries a month and growing!
Video is growing faster than ever before – broadband has revolutionised video on the internet, allowing for instant playback and no waiting for videos to load. Meanwhile, smartphones such as the iPhone and now the iPad mean more people can watch your video more of the time.
Importantly, this has also brought about a change in behaviour and attitudes towards video. Rather than taking a DVD you send them and putting it in a DVD player, customers can now view your video instantly wherever they are, be that in a boardroom or on the bus.
Fast broadband has stopped the wait for video to load and people consume video as part of their overall web experience; they expect video. You Tube has meant an end to expensive streaming costs, and a popular video can increase your web rankings across all search engines – how cool is that?