ATCM Promo for Japanese Expo

ADI were contracted to provide a number of pieces for the Japanese EXPO - an International Symposium to promote a harmonious global future society respectful towards the Earth

The 2 x 20 minute and 2 x 5 minute documentaries aimed to show the effectiveness of city/town centre management in the UK, so that Japan can apply the models used in our cities to their own, and specifically focused on regeneration work in Reading and Birmingham.

Filming took place over 5 days & the programmes were fully scripted to combine contributors from the different cities along with achieve footage. The final programmes were then produced in both English and Japanese language & subtitles. Once approved by the Japanese Ministry of Economy, Trade & Industry, the videos were shown at the EXPO, which ran for 185 days and attracted some 22 million visitors.